Application of Social Simulation & Big Data Analytics in Strategic Decision-Making

Bandung, June 20, 2026 — In the era of rapid digital disruption, traditional decision-making models often fall short in predicting non-linear human behavior and market reactions. Social Simulation & Big Data Analytics (SSBDA) provides a revolutionary bridge by combining empirical data science with computational social science.

Through agent-based simulation and system dynamics, researchers and executives can test corporate policies, price sensitivities, and supply chain disruptions inside a safe, high-fidelity virtual sandbox before deploying them in the real world.